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- One of my most favorite sayings in start-ups is the saying that Mike Tyson said when he was about to go into a fight. They were asking him about the fighting. He said, Everyones got a plan until they get punched in the mouth. Its one of my most favorite sayings because its so true when it comes to building, growing SaaS businesses. That saying is said to have been, actually been inspired by another saying, a much older saying. That saying is, No plan survives first contact with the enemy. That saying was by this gentleman named Helmuth von Moltke. It was from the 1800s. He was a Prussian military commander. And this saying resonated with me even more. This is one of the reasons why, on this channel, as I work with SaaS founders, I obsess over your go-to-market plan and your strategy. Because its not until you actually start executing on your go-to-market plan and strategy do you really go out there to compete in the market and have that first contact with your competition.
