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A social media policy is an internal document that companies use to guide social media interactions by their employees. As Facebook, Instagram, Twitter, and other platforms become dominant ways of sharing and consuming information, firms have more ways than ever to reach potential customers and shape the identity of their brands. But the reach and speed of social media also carry real risks. Insensitive or poorly conceived posts by employees can do real harm to a company's reputation. Let's take a look at the role of social media policies and what a good one should look like. But before we go any further, we should introduce ourselves. We're eFORMS, the biggest database of nearly every kind of document that you can imagine. Make sure that you watch to the end of this video, where we'll give you a link to a social media policy for you to create and customize online. First, what do social media policies cover? It's important to distinguish between social media policies and social media...