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The key points in the text are: - Congratulations on developing a new product - It takes time, resources, and determination to bring an innovative idea to fruition - The challenge now is how to effectively promote the product to consumers - There are many digital media platforms and social media sites available for promotion - Issuing a product launch press release can be a key component of the marketing campaign - A well-written and well-formatted press release can bring positive media attention - Tips for writing an effective product launch press release include creating an outline and highlighting key features of the product.
