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The key point from the text is the importance of creating a great cover letter when crafting proposals for clients. The cover letter serves as a way to entice clients to read through the proposal, potentially increasing the chances of a successful close rate. It is highlighted that the cover letter is often overlooked but plays a critical role in capturing the client's attention. By understanding the client's problem and requirements, it can help to make a strong impression from the start. The cover letter is likened to a landing page that needs to entice the client to continue reading further.
