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In this video, trademark attorney Morris Turek explains the concept of a trademark license, which allows a trademark owner to permit others to use their trademark for specific products or services. While a written agreement is not legally required for enforceability, it is highly recommended to document the license in writing. Turek emphasizes that each trademark license can vary in terms, but must include essential provisions to be valid. These provisions typically include the names of the parties involved, a clear description of the trademark, and the types of products or services associated with it.