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A social media policy is an internal document guiding employee interactions on social media platforms like Facebook, Instagram, and Twitter. As these platforms grow, they provide businesses with opportunities to connect with customers and build brand identity, but they also present risks, such as damaging posts that can harm a company's reputation. The video discusses the significance of social media policies and outlines what an effective policy should include. It also introduces eFORMS, which offers a wide variety of documents. Viewers are encouraged to watch until the end for a link to a customizable social media policy template. The video emphasizes the distinction between social media policies and social media strategies.
