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The presentation outlines various public relations strategies to manage brand image and enhance public perception. It introduces tools such as the PR maturity index, brand message and voice mapping, PR content maps, media channels, PR campaign timelines, and brand sentiment analysis, all of which can be customized for specific business needs. The PR maturity index helps identify a brand's strengths and weaknesses using a customizable radar chart based on factors like media awareness and brand positioning. Users can edit these factors to align with their organization's priorities. The scores are plotted on a scale to visualize the brand's status effectively.
