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This video tutorial provides guidelines for writing and designing a business proposal based on an analysis of over 570,000 proposals sent via the PandaDoc platform. Proposals should contain nine key components and typically range from six to ten pages for smaller deals under $10,000, while larger enterprise deals may require more pages, though they should not exceed 50 pages. The essential components include a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials and social proof, and a final agreement with a call to action. The components may vary depending on the industry or company size.