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Many book marketing packages include press releases for book launches, aimed at generating media attention. However, the effectiveness of press releases for authors today is questioned. In this video, Julie from Book Launchers discusses the relevance of press releases in current book marketing strategies. She emphasizes that press releases can help authors make a substantial impact, grow their brand, and boost revenue while retaining full rights and royalties to their work. Historically, press releases were crucial for media attention, especially in the 1990s, but their utility in modern marketing is worth exploring further.