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In this video, Arturo invites Joel Kaplan, a successful agency owner and CEO of Agency Lab, to discuss contract creation for agency owners. Joel provides a comprehensive overview of a plug-and-play contract designed specifically for viewers. He emphasizes the importance of understanding key elements within the contract and outlines necessary modifications. Joel shares his background in scaling his own social media marketing agency (SMMA) to seven figures, reaching $300K per month. He introduces his coaching program aimed at helping SMMA owners start and grow their businesses, ultimately guiding them to scale to $100K monthly revenue. Viewers are encouraged to watch until the end for detailed insights.