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when im talking with clients about new brand names which of course happens very frequently they often are under the misbelief that they need to come up with a name that is completely original and unique to do so would actually be extremely difficult a trademark or a new brand name does not have to be entirely unique it just needs to be unique in your industry and of course like everything in trademarks there is quite a bit of nuance and gray area to that and i want to spend just a few moments talking about that today you see trademarks can co-exist when theyre used for different products and services some well-known examples include delta airlines and delta faucets or peter pan bus lines and peter pan peanut butter and there are many others that youve likely encountered or seen because faucets and airlines have very little if anything to do with each other and no consumer would be likely to believe that one is affiliated with or sponsors the other however if someone tried to launch