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hello hello welcome back to my channel my name is zarina business lawyer by day and raptors bandwagoner during playoff season so not this year todays episodes super exciting were actually going to be talking about how to trademark a business name and logo here in canada but were going to be doing it a little bit differently were actually going to look at the trademark application filed by vanessa bryant on behalf of kobe bryant and hopefully by the end of this video youre going to be able to get tips and ideas of how to file your own trademark application so that you can continue to protect your brand and continue to protect the legacy that youve worked so hard to create lets go the first step in filling out trademark applications is deciding which things should be trademarked just a quick refresher like what is a trademark a trademark is uh any word sound phrase basically anything you have that can distinguish you from anybody else in the marketplace so people used to think th