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In this video tutorial, the creator explains how to create a web design proposal from scratch, using a template employed in their successful freelancing business. Viewers can download a Word template via a provided link. Key topics include: creating an effective proposal, contents of a proposal, and the process of sending and getting it signed. The video suggests using an existing proposal template for efficiency but outlines a step-by-step method for custom proposals: obtain a clear client brief, write the proposal, send it, and follow up. Essential client brief questions focus on understanding the client's business, target market, desired actions for website visitors, uniqueness, customer value, and current customer acquisition methods.