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In this video tutorial, the presenter explains how to create a web design proposal from scratch using the same template utilized in their successful freelancing business. Viewers are encouraged to download a Word template linked in the description. The tutorial covers creating an effective proposal, detailing its contents, sending it, and obtaining signatures. For those opting to create a proposal from scratch instead of using a provided template, key steps include obtaining a clear client brief and following up. The presenter emphasizes the importance of understanding the client's needs by asking specific questions about their business, target market, desired actions for website visitors, competitive advantages, customer value, and current marketing methods.
