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In this video, trademark attorney Morris Turek explains trademark licensing. He clarifies that trademark owners can allow others to use their trademarks through a trademark license, which is an agreement permitting usage in connection with specific products or services. While a written agreement isn't legally required, it's strongly recommended to ensure enforceability. Turek emphasizes that the terms of each license can vary and be negotiated, but certain essential provisions must be included for validity. These provisions include the names of the parties involved, a clear description of the trademark, and the types of products or services related to the license.
