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In this YouTube video tutorial, the host, Mel, emphasizes the importance of a strong social media portfolio for securing clients, regardless of experience level. To combat dull proposals, she offers a free social media proposal template that viewers can customize. Mel, who owns a successful social media agency, will guide viewers through the essential components of the template, helping them prepare to attract new clients. She notes that the social media proposal should be sent after a discovery call, setting the stage for a focused discussion on client needs. The tutorial aims to equip social media managers with effective tools for client acquisition.