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To write a compelling case study, start by understanding its purpose: to highlight a company’s success story, showing its journey from inception to accomplishment. Essential skills needed include storytelling — present the company’s narrative engagingly, as if the reader is hearing it for the first time. Incorporate an informal tone to capture attention. Secondly, ensure you are equipped with thorough facts and figures, necessitating in-depth research about the company. Lastly, use real-life examples to support your narrative, demonstrating the company’s achievements and milestones clearly. This combination of storytelling, research, and practical examples is key to crafting an effective case study.