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In this tutorial, the focus is on the Business Model Canvas, outlining the nine steps to create a business model. It begins by defining a business model as a plan for successfully operating a business, identifying revenue sources, target customers, products, and financing details. Essentially, it illustrates how key business drivers interconnect. The speaker emphasizes that documenting this information can be extensive and complex, making it challenging to manage mentally. The canvas serves as a visual tool to simplify and organize these components effectively, facilitating easier understanding and manipulation of the business model.