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This video tutorial by Julie, the Book Broad from Book Launchers, discusses the role of press releases in book marketing, particularly for book launches. While press releases typically include a headline, a quote, and details about the book, the effectiveness of these documents for garnering media attention in today's landscape is questioned. Julie emphasizes that her professional self-publishing team aims to help authors create impactful nonfiction books that can grow their brand and generate income while retaining all rights and royalties. The tutorial addresses whether press releases are still beneficial for authors in the current marketing environment.