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the design world can be a very confusing place when it comes to terminology and in todayamp;#39;s video I want to clear up one of those confusions and thatamp;#39;s around three words logo types word marks and letter marks now they all contain similar types of words we have type we have word and we have letter so does that mean that they are describing the same category of logo logo type and word mark are the same thing itamp;#39;s just that some designers use those words interchangeably I personally use the word word mark whereas I know other designer friends who use the term logo type so what is a logo type slash word mark well thatamp;#39;s where a brandamp;#39;s name product or service is created typographically itamp;#39;s typed out using characters more often than not in a distinctive style because theyamp;#39;re not using a symbol or a graphic to represent the brand theyamp;#39;re using their name and so itamp;#39;s type type in a way that is very distinctive and uses c