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The tutorial discusses setting up a welcome series automation for new subscribers, emphasizing the importance of saying hello to foster new connections in business. A welcome series consists of multiple emails sent promptly after someone subscribes, providing helpful and personalized information. Utilizing automation, these emails are timed effectively. Research indicates that a welcome series can generate 90% more orders than a single email. The process begins when a contact subscribes, triggering an initial welcome email, followed by a check to see if the first email was opened after a specified wait period.