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Companies across various industries are forming strategic alliances and partnerships to enhance their resources and competitiveness in both domestic and international markets. A strategic alliance is a formal agreement between two or more companies aimed at achieving a common objective, often involving a contractual relationship without formal ownership. In contrast, collaborative agreements that include shared ownership are termed joint ventures, where an independent corporate entity is created and jointly owned by the partners. While joint ventures tend to be more durable, they also carry higher risks. It is noteworthy that many alliances often fail to meet expectations, with estimates indicating that as many as 60% do not succeed.