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Aaron from ChartMogul introduces the subscription analytics platform designed to provide insights into recurring revenue. The platform allows users to view key metrics such as monthly recurring revenue, churn, average revenue per account, lifetime value, and cash flow. Users can segment customers by various attributes, including plan, region, and sales rep, and create complex customer cohorts. Before analyzing data, users must integrate their data into ChartMogul. The platform supports direct integrations with several billing systems like PayPal and Chargebee. Users can also add custom data sources by entering their API information.