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In this video, Janette from the Digital Marketing Academy for Nonprofits discusses how to find donors online and identifies a common mistake nonprofits make: launching fundraising campaigns without building relationships. She explains that many nonprofits expect their campaigns to attract new donors organically, relying on existing supporters to share their efforts. However, this often leads to disappointing results, with most donations coming from previous donors rather than new ones. Janette encourages viewers to rethink their strategies and emphasizes the importance of relationship-building to effectively find new donors online.
