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(funky horn music) ♪ Woo ♪ ♪ Everybody get up ♪ (funky bass music) - Welcome back, in todays video, Im gonna share a six-step framework on how to create a social media strategy for your nonprofit. Ive helped dozens of small to large nonprofits create and optimize their social media strategies. By the end of this video, you will know six steps on how to create a social media strategy for your nonprofit, but before we dive in, I wanna share why its so important to have a social media strategy. So, according to NonprofitSource.com, 55% of people who engage with nonprofits on social media end up taking some sort of action. 59% of those people end up donating money, and this is why its so important for nonprofits to have a social media strategy, so lets dive in. The first step is to establish goals. These goals are gonna be your compass and the cornerstone of your social media strategy. Once you have goals, you can start to attract key metrics and measure success of how youre doing