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In this video tutorial, the presenter outlines a six-step framework for creating a social media strategy for nonprofits. Highlighting the importance of such a strategy, it notes that 55% of social media users who engage with nonprofits take some action, with 59% going on to donate. The first step in the framework is to establish clear goals, which serve as a guiding compass for the strategy. These goals will help attract key metrics for measuring success. Throughout the video, viewers will learn each of the six steps necessary to build and optimize an effective social media strategy tailored for nonprofits.