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In this tutorial, Mike Plogger from Visme emphasizes the importance of having a marketing plan for business success. He addresses common questions for those new to marketing and outlines that creating a marketing plan is essential for clarity, goal-setting, focus, and team alignment. In the video, he will guide viewers through seven crucial steps to develop a successful marketing plan and provide templates for immediate use. The first step is to understand the purpose of a marketing plan, highlighting its role in guiding business strategies.