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In this tutorial, Jordan Steen, known as the Serial Entrepreneur, guides viewers on how to create a proposal for potential clients outlining services and costs. He explains the key components to include in the proposal to effectively secure the deal. The video emphasizes the importance of a well-structured proposal in starting a marketing agency, building a personal brand, and launching an online business. Steen encourages viewers to subscribe for future updates on free training, content, and templates that will aid in their entrepreneurial journey. The tutorial transitions into a screen demonstration for a practical approach to proposal creation.