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In this video, Elliott Drake, founder of House of Influence, discusses the legal aspects of starting a social media marketing agency (SMMA). He emphasizes the importance of contracts, specifically focusing on the scope of work. Drake outlines three phases of the legal process: the proposal, which details the services to be provided. He aims to guide viewers through the necessary legal steps to establish their agency effectively, highlighting that understanding these legal elements is crucial for success in the marketing industry. The tutorial serves as a foundational resource for aspiring agency owners.