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An insertion order is a document that formalizes the agreement between a publisher and an advertiser for running a campaign. It is the final step in a direct deal and involves signing a legal contract once a publisher is approved on a network. The insertion order includes essential details such as the campaign's start and end dates, ad unit placements, targeted audience, ad copy, pricing structure, and overall costs. This document ensures that both parties understand the expected outcomes, minimizing potential conflicts. By specifying all relevant details, it clarifies what the advertiser will receive and what the publisher is to deliver, thus reducing the likelihood of disagreements. Once approved, the publisher can set up the ad and begin driving traffic.
