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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of personal interaction in selling a project proposal. He asserts that decision-makers are unlikely to fund a project based solely on the proposal document without prior communication. Therefore, while preparing the proposal, it's essential for the project team, including sponsors and champions, to actively engage and lobby decision-makers. These interactions provide opportunities to refine the proposal by gaining insights into the decision-makers' priorities and concerns, ultimately increasing the chances of securing funding and support for the project.
