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In this video tutorial, the speaker discusses marketing strategies for a glamp ground owner with 20 Utes in Michigan. They emphasize that the approach depends on whether the park is a new location without an existing brand or an established site adding new units. For new park owners, it's crucial to develop a strong brand identity and marketing plan to attract guests. They suggest evaluating the target audience, leveraging social media, and utilizing online marketing to create visibility. The speaker also highlights the importance of understanding the unique selling points of the accommodations and tailoring marketing efforts to effectively bring in guests and establish a successful operation.
