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Proposals are crucial for securing more photography clients, and this video provides a step-by-step guide on creating an effective proposal and contract. The presenter shares a personal proposal template that helped them gain over 50 product photography clients during the pandemic. While aimed at photographers, the advice is applicable to any service-based business. The video emphasizes that without a contract, there’s no project or deal; proposals formalize discussions with clients, turning interest into commitments. The speaker highlights the importance of signatures in the sales process, noting that verbal agreements alone do not guarantee a client’s commitment.