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In this YouTube tutorial, Andrew Kraus, co-founder of InventRight, introduces Joan Smith, an unconventional success story from their program. Unlike typical inventors who license physical products, Joan has successfully licensed her artwork for use on various company products. The discussion revolves around her unique approach and the idea of art licensing, emphasizing that this practice may not be well-known among aspiring inventors. The interview aims to shed light on this alternative route to commercialization and inspire others to explore similar opportunities within the realm of art licensing.