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The tutorial focuses on creating effective business proposals to enhance sales growth. It emphasizes the importance of a proposal as a bridge between marketing and sales. The presenter utilizes a custom client portal on their website, which allows for downloadable contracts. They mention the use of platforms like Wix and Squarespace for website creation, specifically noting their experience with Squarespace. They demonstrate adding custom pages to their site, including an example of a proposal sent to a client that features a video and a floor plan designed by an architect. Overall, the video provides insights into creating impactful proposals through a tailored online presence.