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The business model canvas for an online shop is divided into front-end and back-end elements. The front-end consists of five elements, focusing on customer segments such as women, men, families, communities (like youth or sports groups), and the domestic market. Value propositions may include offerings like souvenirs, rental services for clothes, cakes, food, or cosmetics, along with pricing options such as free shipping and special occasion packages. These value propositions can be communicated through website platforms, social media, and customer interactions. Customer relationships are developed via social media, emails, and feedback channels that facilitate communication and engagement.