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In this video tutorial, the speaker discusses how to write an effective press release for promoting a nonprofit celebration. Start with an introductory paragraph that outlines the organization’s identity and mission, followed by a concise statement about the event. Include a notable highlight, such as an award, to capture attention. The speaker shares a personal achievement of receiving recognition from the government, which named a day after their film and nonprofit—King's Highway Day—indicating its significance as the oldest continuously used road in America. This example illustrates the importance of emphasizing notable accolades in a press release.
