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In this video, Jordan Steen, known as the Serial Entrepreneur, explains how to create a proposal for potential clients, outlining the necessary services and costs. He provides a step-by-step guide on what to include in the proposal to successfully secure the deal. The tutorial is geared towards individuals interested in starting a marketing agency, building a personal brand, or launching an online business. Viewers are encouraged to subscribe for updates on future videos, which include free training and templates related to these topics. The video aims to equip viewers with the skills needed to construct effective proposals to win clients.