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hi there today Iamp;#39;m going to show you how to reverse code items in Excel itamp;#39;s a pretty simple process the data that weamp;#39;re going to be using today is data from an article that I published in the Journal of Business Research and weamp;#39;re looking at semantic differential scales Iamp;#39;ve already ordered the data here so you can see exactly how these are reverse coded so from here we have bad to good and so itamp;#39;s from negative positive and at the opposite end we have unpleasant to pleasant which is also negative positive but if you see here in the middle we have those that are ranging from positive to negative satisfactory to unsatisfactory and favorable to unfavorable so these items are actually ranging from negative to positive so in this case it would be best for us to reverse code these three items here in the middle of our table so Iamp;#39;ve already gone and done that here but I want to show you how easy it is to do this reverse coding procedur