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Contextual inquiry is a vital UX research methodology where we observe customers using applications in their natural environments, such as at home or work. Typically conducted in the early stages of product development, this research is critical for informing requirements, personas, user flows, architecture, and content strategies. By directly observing natural behaviors, we gain insights that enhance user experience significantly. This method contrasts with usability testing, where participants are given specific tasks to assess performance metrics. In contextual inquiry, the focus is on understanding participants' spontaneous actions without directing their behavior.
