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this is by far the number one question that I get asked the most about so lets jump into it all right first thing that I typically find that is missing in most peoples contracts is not necessarily how much youre charging but how you want to charge them and what I mean by that is how are you breaking up the payments most clients dont want to pay everything upfront especially if its their first time working with you so what I found that works well for me is the 50/25/25 rule and so what this means is I charge my clients 50% of the deposit up front or 50% which is the deposit its non-refundable and this primarily is to cover things like pre-production and most of production then I charge them a remaining 25% once we get to the first round of edits this is when I submit them the first edit the first trap whatever that is obviously I still have a watermark on it because the full payment hasnt been done yet but then I charge them the final remaining 25% when the project is completely
