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In this video tutorial, Demi Outlet, founder of Le Strategies, discusses technical proposal writing for B2B businesses. Technical proposal writing involves detailing the technical aspects of a proposed solution, but it doesn't have to be overly technical. The goal is to inform the reader, who may not be familiar with specialized terms, while avoiding excessive detail that could alienate them. The first crucial step in creating effective technical content is accurately scoping the project, which sets the foundation for a well-crafted proposal.