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In this tutorial, the speaker discusses five components of an effective sponsorship proposal. First, the introduction should be concise, limited to three sentences, avoiding lengthy details like mission statements and biographies. Second, he introduces the "50% rule," which suggests that at least half of the proposal should focus on audience data rather than organizational details. He emphasizes the importance of including a minimum of 25 specific data points about the audience, insisting on detailed demographics to provide a clear picture of who the audience is. The message is clear: without a defined audience, the sponsorship proposal lacks value.
