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A social media policy is an internal document that guides companies on employee interactions on platforms like Facebook, Instagram, and Twitter. As these networks grow in importance, they offer firms opportunities to engage potential customers and shape brand identity. However, they also present risks, as insensitive employee posts can damage a company's reputation. This video tutorial discusses the role and characteristics of an effective social media policy. eFORMS introduces itself as a comprehensive document database and encourages viewers to watch until the end for a customizable social media policy link. The video aims to clarify the distinction between social media policies and actual social media engagement.