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In this episode of Senayan PR, the host introduces the topic of creating a public relations (PR) plan. After enjoying tea, they address a question from viewers about the process, emphasizing the importance of having a strategy. A PR plan can be essential for various campaigns, whether for a year-long initiative, a brand's future, or even small projects. The host outlines that a well-structured plan serves as a blueprint, detailing actions, budget needs, and evaluation methods for the project's success. Additionally, they plan to share key steps and tips for developing an effective PR plan.