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IN THIS SHORT VIDEO LETS QUICKLY TALK ABOUT ONE OF THE FUNDAMENTAL PRINCIPLES BEHIND DESIGNING A SURVEY AND THAT IS -- MEASURING THE VARIABLES AND CALCULATING THE EFFECT. THIS IS SOMETHING THAT OFTEN STUDENT RESEARCHERS CAN SEEM TO WRAP THEIR HEADS AROUND, SO LETS TAKE A LOOK AT AN EXAMPLE. I HAVE HERE A RESEARCH PROPOSAL FROM A BACHELORS STUDENT AND THIS STUDENT IS TRYING TO INVESTIGATE AMONG OTHER THINGS HOW VARIOUS JOB-RELATED FACTORS MAY CONTRIBUTE TO AN EMPLOYEES OVERALL JOB SATISFACTION IN A PARTICULAR HOTEL. HE DESIGNED A SURVEY IN ORDER TO COLLECT SOME DATA. IN HIS DRAFT SURVEY HE FIRST TRIES TO TAP INTO OVERALL JOB SATISFACTION WITH JUST ONE QUESTION -- PLEASE RATE YOUR OVERALL JOB SATISFACTION AT HIS HOTEL ON A SEVEN-POINT SCALE WITH 1 BEING LOW AND 7 BEING HIGH. THIS IS FINE. THIS IS PERFECTLY ACCEPTABLE BECAUSE ACCORDING TO LITERATURE ONE CAN INDEED USE A SINGLE GLOBAL RATING QUESTION TO TAP INTO OVERALL JOB SATISFACTION. AND THEN HE HAS A NUMBER OF QUESTIONS TO MEASUR
