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In this tutorial, Michael from MSA shares quick tips for writing an effective press release. Start with an attention-grabbing headline formatted in bold, capitalizing the first letter and any proper nouns. The first paragraph should include the city, date, and a compelling opening line known as the grabber. Write the release as it should appear in print, making it easy for journalists by clearly outlining the who, what, when, where, why, and how of your story. If possible, include a quote for a personal touch. Finally, add an "about" section at the end to introduce your organization, helping journalists understand your mission better.