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In this week's marketing episode, hosts Jason Pantan and Brad McComb discuss modernizing marketing and building brands to win more business. Brad shares his experience transitioning to real estate after a career change prompted by a midlife crisis and health issues. He humorously notes his initial expectation of finding "easy real estate money" but quickly recognized the challenges in the industry. The conversation highlights the potential of leveraging video home tours, suggesting that completing 130 of these could lead to significant volume in sales, targeting $100 million in 18 months, even if the first tour isn't one’s own listing.