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In this video, the focus is on the individual franchise agreement, which is considered the simplest type of franchise arrangement. The franchisor, such as a well-known brand, enters into a single agreement with one franchisee, allowing them to operate one location. For example, a student with an Italian ice franchise has been granted permission by the franchisor to operate a single outlet using the brand's trademark. The franchisor retains the right to establish additional individual agreements with other franchisees for separate locations. Overall, the individual franchise agreement is characterized by its exclusivity to one franchisee at a single site.