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In this video tutorial, the speaker explains how to set up an automated booking funnel to generate high-quality leads without manual management. They emphasize that an automated funnel saves time by operating in the background, allowing focus on other priorities. The tutorial outlines five steps for building an automated funnel from scratch. A funnel is defined as a step-by-step process guiding potential customers toward a product or service, incorporating various touch points like automated emails, videos, articles, and landing pages. The specific focus is on creating an appointment funnel, which is particularly beneficial for consulting or service-based businesses that require initial conversations to convert leads into paying customers.