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Writing engineering proposals is challenging, as engineers are typically trained in technical calculations rather than proposal writing. However, winning proposals is crucial for career advancement in consulting. In this video, Matt Handel, author of "Proposal Development Secrets," shares a key strategy for improving proposal writing. He introduces the concept of the "million-dollar question," which engineers should ask internally during the proposal process to enhance their chances of winning contracts. This question serves as valuable advice for those aiming to create impactful proposals for their clients.